Aaron Marketing Skills
38 skills. 5 commands. SEO/GEO and influencer marketing on one shared contract.
Claude Skills and Commands for two marketing disciplines on one operating contract:
- Search (SEO/GEO) — 20 skills for keyword research, content creation, technical audits, schema, monitoring, quality gates, entity truth, and campaign memory.
- Influencer marketing (IMPACT) — 18 skills for audience insight, influencer discovery, campaign planning, outreach, content amplification, and ROI tracking.
Skill content is zero-dependency Markdown; Claude Code hooks use a small Bash runner. Three evaluation frameworks ship inside: CORE-EEAT (80-item content quality), CITE (40-item domain authority), and C³ (influencer Creator/Content/Campaign).
The SEO/GEO half also ships on its own, unchanged, at seo-geo-claude-skills for users who only want search work.
Quick Start
Install with Claude Code, any Agent Skills-compatible host, or a plain git clone:
| Tool | Install |
|---|---|
| Claude Code | /plugin marketplace add aaron-he-zhu/aaron-marketing-skills then /plugin install aaron-marketing@aaron |
| skills.sh / generic Agent Skills hosts | npx skills add aaron-he-zhu/aaron-marketing-skills |
| Any host | git clone https://github.com/aaron-he-zhu/aaron-marketing-skills |
In Claude Code, marketplace add only registers the catalog — run /plugin install aaron-marketing@aaron (or pick it from /plugin) to actually enable the skills and commands. Single skill on generic hosts: npx skills add aaron-he-zhu/aaron-marketing-skills -s keyword-research.
If your host supports automatic skill routing, try a natural-language request:
Research keywords for my SaaS product targeting small teams
Find TikTok creators for a skincare launch and score their fit
Slash-command entrypoint when your host exposes ./commands/:
/aaron-marketing:auto audit https://example.com/blog/my-article
Optional tools are documented in CONNECTORS.md; every skill also works at Tier 1 with user-provided data.
Operating Model
Every skill follows the same activation contract: Quick Start, Skill Contract, Handoff Summary, Data Sources, Instructions, Reference Materials, and Next Best Skill. Four cross-cutting skills form the protocol layer:
| Protocol skill | Role |
|---|---|
content-quality-auditor |
80-item CORE-EEAT publish gate |
domain-authority-auditor |
40-item CITE trust gate |
entity-optimizer |
Canonical entity profile |
memory-management |
HOT/WARM/COLD project memory (capture · promote · demote · archive · query) |
Shared refs: skill-contract.md, state-model.md, auditor-runbook.md.
Skills
Search — SEO/GEO (20)
Influencer — IMPACT (18)
| Phase | Skills |
|---|---|
| Insight | audience-analyzer, niche-researcher, trend-spotter |
| Map | influencer-discovery, fit-scorer, competitor-tracker |
| Plan | campaign-planner, brief-generator, budget-optimizer |
| Activate | outreach-manager, content-reviewer, contract-helper |
| Convert | content-amplifier, ugc-repurposer, landing-optimizer |
| Track | performance-analyzer, roi-calculator, report-generator |
Commands
Five commands cover the search workflow end-to-end; influencer skills are reached by name or via /aaron-marketing:auto routing.
| Command | Use it for |
|---|---|
/aaron-marketing:auto |
Describe any goal — infers intent and runs the smallest useful workflow (--deep for exhaustive/stress-test) |
/aaron-marketing:research |
Keyword demand, SERP intent, competitors, content gaps, site/topic/entity maps |
/aaron-marketing:create |
Brief, write, series, refresh, CMS-neutral publish package (--brief/--series/--refresh/--publish/--meta/--schema) |
/aaron-marketing:audit |
On-page + CORE-EEAT quality, technical SEO, AI visibility, domain authority (--full/--tech/--visibility/--authority) |
/aaron-marketing:track |
Rankings, alerts, performance reports, project memory (--alert/--report/--remember) |
Daily work normally starts with /aaron-marketing:auto, which runs the workflow implied by your goal and stops only at blocking decisions. The other four are explicit mode entrypoints.
Breaking rename note: this library's commands use /aaron-marketing:. Older /seo:* and /aaron-seo-geo:* names recover via /aaron-marketing:auto — for example, /aaron-marketing:auto /aaron-seo-geo:audit https://example.com/blog/post returns /aaron-marketing:audit https://example.com/blog/post.
Command files: commands/.
Recommended Workflow
Search (SEO/GEO):
- Research:
keyword-research->competitor-analysis->content-gap-analysis. - Build:
seo-content-writer->geo-content-optimizer->meta-tags-optimizer/schema-markup-generator. - Optimize:
content-quality-auditor->on-page-seo-auditor->technical-seo-checker. - Monitor:
rank-tracker->performance-reporter->alert-manager.
Influencer (IMPACT):
- Insight:
audience-analyzer->trend-spotter->niche-researcher. - Map:
influencer-discovery->fit-scorer(scored on C³ ACE) ->competitor-tracker. - Plan:
campaign-planner->brief-generator->budget-optimizer. - Activate:
outreach-manager->content-reviewer(ART gate) ->contract-helper. - Convert:
content-amplifier->ugc-repurposer->landing-optimizer. - Track:
performance-analyzer->roi-calculator->report-generator.
For a full trust review, pair content-quality-auditor with domain-authority-auditor for a 120-item assessment. If memory-management is active, handoffs and open loops are retained in HOT/WARM/COLD memory.
References
| Reference | Purpose |
|---|---|
| core-eeat-benchmark.md | 80-item content quality benchmark (CORE-EEAT) |
| cite-domain-rating.md | 40-item domain authority benchmark (CITE) |
| c3-benchmark.md | Influencer Creator/Content/Campaign benchmark (C³ · ACE/ART/ROI) |
| auditor-runbook.md | Auditor handoff schema, cap arithmetic, artifact gate |
| CONNECTORS.md | Optional MCP/tool connector tiers |
Contributing
See CONTRIBUTING.md. Release state is tracked in VERSIONS.md; security guidance is in SECURITY.md.
Disclaimer
These skills assist SEO/GEO and influencer-marketing workflows but do not guarantee rankings, AI citations, traffic, engagement, or business outcomes. Influencer-compliance checks (FTC disclosure, claim integrity) are guidance, not legal advice. Verify recommendations with qualified professionals before relying on them for major strategy or legal decisions.
License
Apache License 2.0