AI Marketing Skills for Claude Code
Marketing frameworks that Claude Code actually executes.
Not guides. Not courses. Skills — packaged expertise your AI coding agent loads and follows.
March 2026 — v3.1: All 19 free skills now support
quick|standard|deepexecution modes. Get fast answers or deep audits from the same skill — no extra prompting. See what changed →
What Are Agent Skills?
Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.
Traditional content: You read it → You apply it → You forget half of it.
Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.
Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.
Quick Install (Claude Code)
# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/
That's it. Claude Code will now automatically use these skills when you mention related topics.
Available Skills
Strategy & Positioning
🎯 Positioning Basics
Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.
Use when: "Help me with positioning", "Who is this for?", "What makes us different?"
🔍 AI Discoverability Audit
Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).
Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"
→ ai-discoverability-audit/SKILL.md
📚 Marketing Principles
Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).
Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions
→ marketing-principles/SKILL.md
Content & Authority
💼 LinkedIn Authority Builder
Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.
Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"
→ linkedin-authority-builder/SKILL.md
💡 Content Idea Generator
Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.
Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"
→ content-idea-generator/SKILL.md
🎙️ Voice Extractor
Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.
Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"
→ voice-extractor/SKILL.md | $9 premium version on Claw Mart →
🧹 De-AI-ify
Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.
Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"
📱 Social Card Generator
Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.
Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"
Research & Intelligence
🔬 Last 30 Days Research
Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"
🔎 Reddit Insights
Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.
Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"
🎬 YouTube Summarizer
Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.
Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"
🔗 LinkedIn Profile Optimizer
Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.
Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"
→ linkedin-profile-optimizer/SKILL.md
Conversion & Sales
📄 Homepage Audit
Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.
Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"
📧 Cold Outreach Sequence
Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.
Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"
→ cold-outreach-sequence/SKILL.md
📊 Case Study Builder
Turn client wins into formatted case studies for proposals, social proof, and sales conversations.
Use when: "Write a case study", "Document results", "Client success story", "Build social proof"
⭐ Testimonial Collector
Systematically gather and format client testimonials for social proof.
Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"
→ testimonial-collector/SKILL.md
Productivity & Operations
📅 Plan My Day
Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.
Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"
📧 Newsletter Creation & Curation
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.
Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"
→ newsletter-creation-curation/SKILL.md
🚀 Go Mode
Deep work execution mode. When you have a clear task and need to execute without distraction.
Use when: "Go mode", "Execute this", "Let's build", "Ship it"
Installation
Quick Install (any platform)
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh
Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.
Flags:
bash scripts/install.sh --all # install to every detected platform
bash scripts/install.sh --platform=cursor # specific platform only
bash scripts/install.sh --include-pro # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run # preview without writing files
Platform Support
| Platform | Install Location | File Used | Notes |
|----------|-----------------|-----------|-------|
| Claude Code | ~/.claude/skills/ | SKILL.md | Full detail, all phases |
| OpenClaw | ~/.openclaw/skills/ | SKILL-OC.md ¹ | Token-efficient edition |
| Cursor | .cursor/rules/ (project) | SKILL.md → .mdc | Converted with rule frontmatter |
| Windsurf | .windsurf/rules/ (project) | SKILL.md → .md | Converted with rule frontmatter |
| Generic | ./ai-marketing-skills/ | SKILL.md | Plain copy, any tool |
¹ Dual-file system: Each skill ships two versions —
SKILL.md(Claude Code, verbose, all phases) andSKILL-OC.md(OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. IfSKILL-OC.mdisn't present yet for a skill, it falls back toSKILL.md.
List Available Skills
bash scripts/list-skills.sh
Convert to Platform Format
bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all # convert for all platforms into ./converted/
Compatibility
| Platform | Status | Notes | |----------|--------|-------| | Claude Code | ✅ Native | Primary target | | OpenClaw | ✅ Compatibl