That's it. Claude Code will now automatically use these skills when you mention related topics.

Available Skills

Strategy & Positioning

🎯 Positioning Basics

Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.

Use when: "Help me with positioning", "Who is this for?", "What makes us different?"

→ positioning-basics/SKILL.md

🔍 AI Discoverability Audit

Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).

Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"

→ ai-discoverability-audit/SKILL.md

📚 Marketing Principles

Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).

Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions

→ marketing-principles/SKILL.md

Content & Authority

💼 LinkedIn Authority Builder

Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.

Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"

→ linkedin-authority-builder/SKILL.md

💡 Content Idea Generator

Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.

Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"

→ content-idea-generator/SKILL.md

🎙️ Voice Extractor

Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.

Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"

→ voice-extractor/SKILL.md | $9 premium version on Claw Mart →

🧹 De-AI-ify

Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.

Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"

→ de-ai-ify/SKILL.md

📱 Social Card Generator

Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.

Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"

→ social-card-gen/SKILL.md

Research & Intelligence

🔬 Last 30 Days Research

Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.

Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"

→ last30days/SKILL.md

🔎 Reddit Insights

Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.

Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"

→ reddit-insights/SKILL.md

🎬 YouTube Summarizer

Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.

Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"

→ youtube-summarizer/SKILL.md

🔗 LinkedIn Profile Optimizer

Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.

Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"

→ linkedin-profile-optimizer/SKILL.md

Conversion & Sales

📄 Homepage Audit

Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.

Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"

→ homepage-audit/SKILL.md

📧 Cold Outreach Sequence

Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.

Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"

→ cold-outreach-sequence/SKILL.md

📊 Case Study Builder

Turn client wins into formatted case studies for proposals, social proof, and sales conversations.

Use when: "Write a case study", "Document results", "Client success story", "Build social proof"

→ case-study-builder/SKILL.md

⭐ Testimonial Collector

Systematically gather and format client testimonials for social proof.

Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"

→ testimonial-collector/SKILL.md

Productivity & Operations

📅 Plan My Day

Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.

Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"

→ plan-my-day/SKILL.md

📧 Newsletter Creation & Curation

Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.

Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"

→ newsletter-creation-curation/SKILL.md

🚀 Go Mode

Deep work execution mode. When you have a clear task and need to execute without distraction.

Use when: "Go mode", "Execute this", "Let's build", "Ship it"

→ go-mode/SKILL.md

Installation

Quick Install (any platform)

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.

Flags:

bash scripts/install.sh --all              # install to every detected platform
bash scripts/install.sh --platform=cursor  # specific platform only
bash scripts/install.sh --include-pro      # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run          # preview without writing files

Platform Support

| Platform | Install Location | File Used | Notes | |----------|-----------------|-----------|-------| | Claude Code | ~/.claude/skills/ | SKILL.md | Full detail, all phases | | OpenClaw | ~/.openclaw/skills/ | SKILL-OC.md ¹ | Token-efficient edition | | Cursor | .cursor/rules/ (project) | SKILL.md → .mdc | Converted with rule frontmatter | | Windsurf | .windsurf/rules/ (project) | SKILL.md → .md | Converted with rule frontmatter | | Generic | ./ai-marketing-skills/ | SKILL.md | Plain copy, any tool |

¹ Dual-file system: Each skill ships two versions — SKILL.md (Claude Code, verbose, all phases) and SKILL-OC.md (OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. If SKILL-OC.md isn't present yet for a skill, it falls back to SKILL.md.

List Available Skills

bash scripts/list-skills.sh

Convert to Platform Format

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all   # convert for all platforms into ./converted/

Compatibility

| Platform | Status | Notes | |----------|--------|-------| | Claude Code | ✅ Native | Primary target | | OpenClaw | ✅ Compatibl