Giveaway Skills
Plan, run and draw a giveaway your audience will trust, with an AI assistant that has read 167,068 real campaigns. Ten skills cover the whole job, from the idea to the draw to the review afterwards. No code to write. Install once, then ask in plain English.
Works with Claude Code, OpenAI Codex, Cursor and any assistant that reads SKILL.md files under the Agent Skills specification. Maintained by Gleam, and the advice fits any giveaway platform.
Benchmarks come from 116,499 campaigns run by 17,633 businesses, in six size bands from 100 Entrants up. Every figure carries its sample size, and every finding describes what businesses chose, never what caused participation. The detail is in Evidence Behind the Advice.
Install
Claude Code, as a plugin:
/plugin marketplace add Crowd9/giveaway-skills
/plugin install giveaway-skills
OpenAI Codex, Cursor and anything else that reads .agents/skills, with the skills CLI:
npx skills add Crowd9/giveaway-skills
Or copy a skill folder into the place your assistant loads skills from: .claude/skills/ for Claude Code, .agents/skills/ for Codex (Codex skills docs). Then ask: How long should my giveaway run?
If you keep the marketingskills product context file at .agents/product-marketing.md, every skill reads it first and skips the questions it answers.
Skills
Run them in order for a whole campaign, or call one when you are stuck. Each hands off to the next.
| Skill | Ask it | You get |
|---|---|---|
| Idea Generator | "Giveaway ideas for our 10k milestone" | Three concepts with hook, mechanic and prize direction, and the one to run |
| Prize Picker | "Is a PS5 a good prize for us?" | A prize that attracts buyers, two alternatives, and a budget with shipping and duties |
| Entry Method Planner | "How should people enter?" | A weighted entry list that builds the asset you want and stops before entrants drop off |
| Timing and Duration | "How long should it run?" | A run length, a start date and a dated timeline from terms to delivery |
| Winner Structure | "One winner or ten?" | Winner count, tiers, redraw rules and a terms draft for your country |
| Promotion Plan | "How do I promote it with no ad budget?" | A channel schedule with the posts and emails written, plus partner briefs and retargeting audiences |
| Random Draw | "Pick 3 winners from this CSV" | Winners from a public randomness beacon with an audit record anyone can check |
| Winner Communications | "The winner hasn't replied" | Every message after the draw, from notification through the welcome series |
| Results Review | "How did our giveaway do?" | Where your campaign ranks against campaigns its own size, and three changes for next time |
| Gleam Campaign Setup | "Walk me through the settings in Gleam" | A checklist in tab order with the documentation page beside every setting |
Idea Generator
Three giveaway concepts that fit your business, your date and your goal, then the one to run.
- Hooks for the moment you have (launch, milestone, season, holiday, collaboration, daily series) and for moments you can manufacture
- Each concept in five lines: title, hook, mechanic, prize direction, and the asset it builds
- Campaign types measured (advent calendars, launches, drops, collaborations, series, cash, creator, charity and more) with Entrants, Conversion Rate and a value index for each
- Store campaigns for Shopify and similar: win your cart, win your wishlist, bundle builder, restock drop, gift card tiers
- What the campaigns that beat their prize money had in common, and the cheap prizes that drew crowds
"We're a candle brand about to hit 10k followers, budget $300, ideas?"
Prize Picker
A prize that pulls the people you want, and the budget worked out before you commit.
- Recommend mode when you have nothing yet, evaluate mode when you want a prize checked or improved
- Preferred option, two alternatives from different categories, and the tradeoffs between them
- Budget calculator with cost ratio, shipping, duties, tax, a substitute reserve and contingency
- ROI script: cost per Entrant, per email signup and per follow beside the benchmark for your industry, and the breakeven value per address
- Prize values by category and campaign size from 170,599 real Prize records, with sample sizes shown
"Is a PS5 a good prize for our accounting software?"
Entry Method Planner
The actions entrants take, weighted so the giveaway builds the list, following or community you will use.
- One required action that captures the asset, supporting actions on channels you already run, and where to stop
- Entry weights with a one-line reason for each, and what to leave out and why
- Completion rates by action family from 957,363 real entry actions, and the friction finding that every extra action costs Entrants
- Promotion rules for 17 networks, read from the source pages, including which allow tag-a-friend and which ban giveaways
- Email opt-in wording, age and region notes, and a review of an entry list you already have
"We want email subscribers, we have Instagram and Klaviyo."
Timing and Duration
A run length and a start date that fit the launch, the promotion plan and the shipping window.
- Recommended duration and start date with the reason
- A dated timeline: terms and assets, launch day, mid-campaign pushes, final 48 hours, draw, announce, fulfil
- Holiday benchmarks with a dated calendar of launch windows: Christmas, Black Friday, Easter, Halloween, back to school and more
- Every week of the year benchmarked, and whether being live over each holiday helped or hurt
- The recency finding: a campaign within 30 days of your last one converted at 41% against 32% for a first campaign
"Shoe launches 14 October, want hype and emails."
Winner Structure
How many winners, what tiers, and a process that holds up when a winner disappears or disputes the result.
- Winner counts and tiers sized to the budget after shipping
- Draw, contact, redraw, announcement and delivery rules
- Winner verification: the account signals that mark a fake, and what to do when a drawn entry fails
- A terms draft from a short questionnaire, 13 clauses with notes for Australia, the UK, the US, the EU and Canada
- Daily and series structures, skill-based judging, and what the data shows about how businesses split prizes
"Budget $1,500 of our own $60 meal-prep sets, we want reviews."
Promotion Plan
A schedule that fills the whole run, with the copy written.
- Schedule table by date, push, channel, format, owner and asset needed
- Post and story copy for every push in your brand voice
- Two email branches, list and entrants, each with subject, preview text and send time
- Profile prep, a fourteen-day calendar, and the replies for comments and DMs including the impersonation warning
- Partner and creator briefs, a paid recommendation with a cap, and what to reuse afterwards
- Retargeting and lookalike audiences built from the entrant list once the campaign closes, with winners and existing customers excluded
"Runs 1 to 14 October, one partner post, no paid budget."
Random Draw
Winners nobody can dispute, from a script that needs no account and no dependencies.
- Commits to your entrant list and rules before the random seed exists, so the draw cannot be steered
- Seed from a public randomness beacon (drand or NIST) or a value you publish, and a formula anyone can rerun
- Reads CSV, spreadsheet exports, one-per-line lists and comment exports from Instagram, TikTok and YouTube
- Deduplication, exclusions, entry weights, tiers, backups, and review lines for suspicious entry clusters
- Audit record with the input hash, seed, round and timestamp, and a verify command that refetches the beacon
"Pick 3 winners from this CSV, weight by entries, exclude staff."
Winner Communications
Every message after the draw, in send order, in your voice.
-
Winner notification with a deadline, and the line that says you will never ask for payment or a login
-
Verification request that asks only what the terms allow, and address collection with a privacy note
-
Shipping and delivery updates, the public announcement, and the thank-you to everyone who did not win
-
The welcome series for entrants who opted in, and the list hygiene pass that retires addresses that never engage
-
Replies for the winner who stalls, the winner who disputes, and the entrant who says the draw was rigged
-
For a store, the non-winner code: one single-use code per person, 7 to 14 day expiry, a larger code for referrers, tracked as the campaign's revenue line
"Winner hasn't replied in five days."
giveaway-winner-communications
Results Review
Your finished campaign read against 116,499 others in its own s