GTM Engineer Skills

A collection of agent skills for go-to-market engineering — research, content, SEO, GEO, and frontend implementation. The repo is meant to work for both Codex and Claude Code.

Workflow

Skills are designed to run in sequence. Each step produces files that feed into the next.

flowchart TD
    RB["research-brand<br/>URL → brand_dna"]

    RK["research-keywords<br/>→ keyword_research"]
    ROR["reddit-opportunity-research<br/>→ reddit_opportunities"]
    GCR["geo-content-research<br/>→ geo_prompt_targets"]

    GCP["geo-content-planning<br/>→ content_architecture"]
    BB["build-backlinks<br/>→ backlink_plan"]

    WSGC["write-seo-geo-content<br/>→ markdown articles"]
    CGC["create-geo-charts<br/>→ SVG + data tables"]

    AC["audit-content<br/>verify sources"]

    BRP["build-resource-pages<br/>content → frontend"]
    IAG["improve-aeo-geo<br/>website code fixes"]

    RB --> RK
    RB --> ROR
    RB --> GCR

    RK --> GCP
    ROR --> GCP
    GCR --> GCP
    ROR --> BB
    GCR --> BB

    GCP --> WSGC
    GCP --> CGC

    WSGC --> AC
    CGC --> AC

    AC --> BRP
    AC --> IAG

Step by step

| Step | Skill | Input | Output | |------|-------|-------|--------| | 1 | research-brand | Company URL | brand_dna.md — positioning, audience, competitors, voice | | 2a | research-keywords | Brand DNA + product category | keyword_research.md — prioritized keywords by intent | | 2b | reddit-opportunity-research | Brand DNA + optional keyword/GEO files | reddit_opportunities.md — ranked subreddit and thread opportunities | | 2c | geo-content-research | Brand DNA + product category | geo_prompt_targets.md — AI prompts by business-value tier | | 3 | geo-content-planning | Brand DNA + keywords + GEO prompts + Reddit signals | content_architecture.md — page plan with types, URLs, priority | | 4a | write-seo-geo-content | Content architecture + research | Markdown articles with frontmatter | | 4b | create-geo-charts | Data from articles | SVG charts + HTML tables + JSON-LD | | 5 | audit-content | Articles + Brand DNA | Audit reports — verified URLs, stats, claims | | 6a | build-resource-pages | Audited content + client codebase | Frontend resource center pages | | 6b | improve-aeo-geo | Client website codebase | Code fixes for AI discoverability |

Steps marked a/b/c can run in parallel.

Installation

Clone the repo once, then make whichever skill folders you want available to Codex or Claude Code.

git clone https://github.com/onvoyage-ai/gtm-engineer-skills.git
cd gtm-engineer-skills

Each skill lives in its own folder and uses a SKILL.md file, which matches the shared agent-skills pattern used across both tools.

Codex

Symlink or copy the desired skill folders into ~/.codex/skills/ (or $CODEX_HOME/skills/ if you use a custom Codex home).

mkdir -p ~/.codex/skills
ln -s "$PWD/research-brand" ~/.codex/skills/research-brand
ln -s "$PWD/reddit-opportunity-research" ~/.codex/skills/reddit-opportunity-research

Claude Code

Symlink or copy the desired skill folders into ~/.claude/skills/ or a project-local .claude/skills/ directory.

mkdir -p ~/.claude/skills
ln -s "$PWD/research-brand" ~/.claude/skills/research-brand
ln -s "$PWD/reddit-opportunity-research" ~/.claude/skills/reddit-opportunity-research

Platform Note

The reddit-opportunity-research workflow is useful in either tool, but the exact Reddit access experience differs by product. ChatGPT already has native Reddit access in-product; Claude generally does not, so keep that in mind when comparing outputs.

Skills

Research Brand DNA

Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.

Folder: research-brand/

Research SEO/GEO Keywords

Finds high-value SEO and GEO keywords using web search, AI analysis, and optionally paid tools like Ahrefs or Semrush.

Folder: research-keywords/

Reddit Opportunity Research

Finds Reddit pain-point discussions, target subreddits, and search-language patterns based on Brand DNA. Produces a ranked opportunity list for helpful promotion, content seeding, and prompt research.

Folder: reddit-opportunity-research/

GEO Content Research

Researches what prompts people ask AI engines about a product category. Produces a GEO prompt target table with business-value tiers (Buy/Solve/Learn).

Folder: geo-content-research/

GEO Content Planning

Reads brand DNA, keyword research, and GEO prompt targets, then produces a content architecture — what pages to create, their types, URLs, and priority.

Folder: geo-content-planning/

Write SEO + GEO Content

Writes product-led content pages optimized for search engines and AI engine citations. Research-first methodology with page-type frameworks and no fabricated stats.

Folder: write-seo-geo-content/

Create GEO/SEO Charts

Creates data visualizations that AI engines can parse, quote, and cite. Every chart includes a text summary, HTML data table, and JSON-LD.

Folder: create-geo-charts/

Audit Content

Verifies truthfulness, accuracy, and link integrity of content before publishing. Catches fabricated statistics, dead URLs, and misattributed sources.

Folder: audit-content/

Build Resource Pages

Takes existing content markdown files and builds production-ready resource center pages on client websites using their existing tech stack and design system.

Folder: build-resource-pages/

Improve Website AEO/GEO

Audits a website codebase and makes code changes so AI engines can better discover, parse, quote, and cite the site.

Folder: improve-aeo-geo/

Check your score first: aeo-audit.sh

Contributing

See CONTRIBUTING.md for how to contribute new skills, improve existing ones, or add examples.

License

MIT — see LICENSE.