by appeeky
Agent skills for mobile app paid growth powered by real-time data with APPEEKY MCP.
# Add to your Claude Code skills
git clone https://github.com/appeeky/ua-skillsua-skills is an open-source ai agents skill for AI coding assistants such as Claude Code, Codex CLI, and ChatGPT, built by appeeky. Agent skills for mobile app paid growth powered by real-time data with APPEEKY MCP. It has 50 GitHub stars.
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Clone the repository with "git clone https://github.com/appeeky/ua-skills" and add it to your Claude Code skills directory (see the Installation section above).
ua-skills is primarily written in Shell. It is open-source under appeeky on GitHub, so you can review or fork the full source.
Yes. SkillsLLM lists many other AI Agents skills you can browse and compare side by side. Open the AI Agents category from the badge at the top of this page, or use the Related Skills and comparison links further down to weigh ua-skills against similar tools.
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AI agent skills for mobile app user acquisition — TikTok ads, Meta ads, Apple Search Ads, ad creatives, and ROAS. Built for indie developers and growth teams using Cursor, Claude Code, or any Agent Skills-compatible assistant.
Powered by live campaign data via the Appeeky API — Meta Marketing API, TikTok Marketing API, Apple Search Ads, App Ad Creatives, and RevenueCat.
For organic ASO and App Store listing optimization, see aso-skills.
A native macOS app — a local-first for app growth. App Store Connect, Google Play, Apple Search Ads, Meta/TikTok ads, and RevenueCat sync into a cache on your Mac: full history, no CSV exports, credentials in the Keychain. Reviews, ads intelligence, and keyword data stay fast (and work offline). A built-in terminal pairs with MCP, so the same agents that use these skills can talk to your local data. Download from Appeeky.
Generic LLMs default to Traffic campaigns, $10/day, and install-optimize. That burns the first budget. These skills force App Promotion, $30–50/day tests, Purchase/Subscribe optimization, PAUSED drafts until you approve, and a 48h kill window.
Each skill is a UA playbook plus an Appeeky copilot — not a generic ads chatbot.
Cursor — Settings (Cmd+Shift+J) → Rules → Add Rule → Remote Rule (Github) → paste https://github.com/appeeky/ua-skills
Claude Code — npx skills add appeeky/ua-skills
Manual — git clone https://github.com/appeeky/ua-skills.git && cp -r ua-skills/skills/* .cursor/skills/
Then ask:
"Set up TikTok app install ads for my meditation app"
"Generate a Meta ad creative from my App Store listing"
"Are my TikTok ads profitable? CPA is $18"
"Create 6 TikTok ad concepts for a glow-up app"
"What's my ASA ROAS by keyword?"
"Upload my ad creative to Meta as a draft"
"Compare TikTok vs Meta performance"
Don't want to remember 24 skill names? Use the router:
/ua-skill → routes your request to the right specialist automatically
Or invoke directly: /tiktok-campaign-setup, /meta-ad-creative, /asa-roas-analysis, /campaign-profitability, /mmp-setup
| Skill | What it does |
|---|---|
ads-router |
Routes any paid UA request to the right skill |
app-ads-context |
Budget, CPA targets, connected accounts context doc |
mmp-setup |
MMP setup before spending — run first |
| Skill | What it does |
|---|---|
meta-ad-creative |
Listing → 1024×1024 PNG + Meta copy |
ad-creative-variants |
3–5 angle/style A/B batch |
ad-creative-edit |
Natural-language creative iteration |
ad-creative-to-meta |
Full pipeline: creative → Meta draft ad |
competitor-ad-teardown |
Meta Ad Library competitive analysis |
| Skill | What it does |
|---|---|
tiktok-campaign-setup |
Campaign structure, placements, tracking, Smart+ |
tiktok-creative-strategy |
6-ad matrix, formats, hooks, production |
tiktok-spark-ads |
Organic post → Spark code → paid |
tiktok-campaign-audit |
CPA review, scale/kill, failure analysis |
| Skill | What it does |
|---|---|
meta-campaign-setup |
App promotion campaign structure |
meta-campaign-audit |
Performance review |
meta-budget-optimizer |
Scale/pause budget rules |
| Skill | What it does |
|---|---|
asa-roas-analysis |
ASA spend × RevenueCat revenue |
asa-weekly-optimization |
Weekly keyword maintenance |
asa-negative-keywords |
Block wasted search terms |
asa-admaxxing |
Scale playbook + recommendations |
| Skill | What it does |
|---|---|
subscription-snapshot |
RevenueCat MRR, trials, revenue |
campaign-profitability |
LTV vs CPA, margin analysis |
cross-channel-performance |
TikTok + Meta + ASA unified report |
cross-channel-budget |
Monthly budget allocation |
| Skill | What it does |
|---|---|
google-uac-campaign |
Google UAC framework (no API yet) |
You: "Generate a Meta ad from my App Store listing and upload it"
Agent:
1. Reads meta-ad-creative/SKILL.md
2. Calls generate_app_ad_creative → polls job
3. Reads ad-creative-to-meta/SKILL.md
4. Uploads image → creates Meta draft ad (PAUSED)
5. Returns copy + preview URL + next steps
| Method | Command |
|---|---|
| GitHub Import | Settings → Rules → Add Rule → Remote Rule → https://github.com/appeeky/ua-skills |
| Project-level | cp -r ua-skills/skills/* .cursor/skills/ |
| Global | cp -r ua-skills/skills/* ~/.cursor/skills/ |
| Method | Command |
|---|---|
| CLI | npx skills add appeeky/ua-skills |
| Specific skills | npx skills add appeeky/ua-skills --skill tiktok-campaign-setup meta-ad-creative |
| Manual | cp -r ua-skills/skills/* .claude/skills/ |
git submodule add https://github.com/appeeky/ua-skills.git .agents/ua-skills
Works with any tool that supports the Agent Skills standard (.agents/skills/, .cursor/skills/, .claude/skills/, .codex/skills/).
Skills work standalone with UA frameworks. Connect Appeeky MCP for live campaign data and writes:
{
"mcpServers": {
"appeeky": {
"url": "https://mcp.appeeky.com/mcp",
"headers": { "Authorization": "Bearer apk_your_key_here" }
}
}
}
Connect ad accounts in appeeky.com → Settings → Integrations for Meta, TikTok, Apple Search Ads, and RevenueCat.
See tools/REGISTRY.md for the full capability matrix.
| Goal | Skills (in order) |
|---|---|
| TikTok from zero | mmp-setup → tiktok-campaign-setup → tiktok-creative-strategy → tiktok-spark-ads → tiktok-campaign-audit |
| Meta from listing | meta-ad-creative → ad-creative-to-meta |
| Scale profitably | campaign-profitability → channel audit → meta-budget-optimizer |
| Beat competitor | competitor-ad-teardown → ad-creative-variants |
PRs welcome — fix an inaccuracy, improve a framework, or add a new skill. See CONTRIBUTING.md.
MIT