Brand Build Skills for Claude
A complete, opinionated library of Claude Skills covering the full lifecycle of building, launching, running, and growing a brand and a website.
103 stack-agnostic skills covering brand, design, content, SEO, dev, ops, growth, and research. Includes an Ahrefs MCP-powered SEO audit suite. Use them on Next.js, WordPress, Shopify, Webflow, plain HTML, or anything else.
Featured in awesome-claude-skills under Business & Marketing.
Install in Claude Code
Add the marketplace, then install the plugin you want:
/plugin marketplace add rampstackco/claude-skills
# full catalog (103 skills)
/plugin install rampstack-skills@rampstack
# focused subsets
/plugin install rampstack-starter@rampstack
/plugin install rampstack-seo@rampstack
/plugin install rampstack-pm@rampstack
Prefer a lighter marketplace that lists only the curated subsets (no full catalog)? Add rampstackco/plugins instead and install the same three plugins from there:
/plugin marketplace add rampstackco/plugins
/plugin install rampstack-starter@rampstack
Skills load on demand: each contributes roughly its name and description until Claude needs it.
Table of contents
- What are Claude Skills?
- What is in this library
- Featured skills
- See it in action
- Logo design in action
- Reference build in action
- Getting started
- Quick example
- How they compose
- How the catalog connects
- Surfaces
- Recommended MCPs
- Authoring conventions
- Repository structure
- Trust and security
- Contributing
- Acknowledgments
- Resources
- License
What are Claude Skills?
Claude Skills are reusable capability packages that teach Claude how to handle a specific kind of task with a consistent framework, vocabulary, and output format. Each skill is a folder containing a SKILL.md (instructions plus YAML metadata) and optional reference files (templates, checklists, worked examples). Claude loads a skill automatically when a user request matches the skill's description.
Skills work across Claude.ai, Claude Code, and the Anthropic API. Once you write a skill, it is portable across all three.
For the official deep dive, see Anthropic's Agent Skills documentation.
What is in this library
This is not a curated list of other people's skills. It is a single, opinionated library where every skill follows the same structure and conventions, so the skills compose cleanly across a real project lifecycle.
What you get:
- 103 skills across 16 categories, every one with a complete
SKILL.mdand at least one reference file - 448 reference files (templates, checklists, decision matrices, worked examples)
- Stack-agnostic. Works on any web stack. The only named-tool exception is the SEO audit suite, which assumes the Ahrefs MCP.
- Future-proof. Principles over tools. Stable concepts over trending techniques. References to durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG) over content that ages with each algorithm update.
- Uniform structure. Every skill uses the same section order, the same tone, and the same authoring conventions. Predictable in, predictable out.
- Composable. Skills reference each other.
creative-briefpoints tobrand-voice.incident-responsepoints tomonitoring-and-alerting. Each skill's "When NOT to use" tells you which sibling fits your adjacent work.
Highlight categories: brand strategy and identity, design systems, content production with full Tier 1 and Tier 2 coverage, full SEO suite (foundation plus Ahrefs MCP-powered audit suite), product management with experimentation and gap-closing tracks, growth tooling for interactive web tools, paid media discipline, frontend dev and accessibility, performance and QA, launch and incident ops, UX research, plus a meta-skill that teaches you to write your own.
Featured skills
Six entry-point skills, one per audience track. Run any of these standalone, or compose them with the rest of the catalog.
| Skill | What it does |
|---|---|
creative-direction (Brand and creative) |
Four-axis brief (tone, aesthetic, audience, sensory ambition) that gives every downstream skill a coherent direction |
experiment-design (PM, experimentation) |
From hypothesis to decision: sample size, duration, segment analysis, and the failure modes that produce wrong shipping calls |
feature-launch-playbook (PM, gap-closing) |
The discipline of launching a feature well: positioning, internal alignment, customer comms, enablement, rollout, monitoring |
pillar-content-architecture (Content) |
Hub-and-cluster topical authority: pillar selection, cluster planning, internal linking, refresh discipline |
landing-page-copy (Marketing) |
Landing pages, sales pages, hero-to-CTA flow with copy that converts |
funnel-flow-architecture (Growth tooling) |
Cross-tool conversion flows architected to match the audience and the funnel stage |
See it in action
The creative-direction skill rendered as a live showcase →
Forty-two fictional brands generated from briefs that all use the same skill. Each is a fully styled brand site, not a mockup. The showcase demonstrates what the four-axis framework produces in practice and lets you filter by axis position to see how each combination renders.
Filter by any axis position
The skill defines four axes: tone, aesthetic, relationship, sensory. The showcase lets you filter by any combination and see which examples match. Pre-filtered URLs deep-link from the SKILL.md and axes-explained reference, so you can read about a position and click straight through to the rendered examples.
The empty state is the lesson
The framework is generative. The showcase is illustrative. Most rare-but-powerful combinations are valid creative choices that simply have not been built yet. Set Provocative + Editorial Restrained + Coach + Resonant and the grid is empty.